Thursday, March 8, 2012

Small Business Video Marking - Kevin Allocca on Why videos go viral

I just watched this and was intrigued. Very intrigued. Kevin Allocca is YouTube's trends manager, and thus knows a thing or two about not only what works on YouTube but what goes viral and why.

Video marketing has been creating a lot of buzz in the business community, and with great reason. Done right, video can help you dramatically expand your reach and create a portfolio of shareable content -- who doesn't want that?

The number one thing that I take away from this video was the idea that "we don't just enjoy media now, we participate." This is an important concept for small businesses marketing via the internet and social media. Don't just broadcast; you need to participate and engage.


Via TED talks.

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